Sheet masks are going to sweep the UK in the coming months, those of us who have been ignoring the skin care innovation (or trend, depending on how you see it) will be fans before the years is over; a bold statement given that it is only very early January but trust me they are utterly addictive.

Within the UK, sheet masks seem to be fairly skimpy on the ground and some of our home grown brands really aren't up to scratch. Forget trawling through endless pages of eBay and the likes, head to Topshop (in-store or online) and treat yo'self to a few When Sheet Masks.

If you are new to the world of sheet masks (I'm a newbie too) then let me quickly break down exactly what a sheet mask is, and how you should best use them. Given the name, I'm guessing you will not be surprised to learn that a sheet mask is just that - a fabric, cut out sheet that features nose, eyes and mouth openings that you place on the face. In my opinion most face masks of this category have a similar structure to a face wipe rather than a cotton wash cloth texture; don't let that admission put you off, on the skin they feel nothing short of wonderful: cooling, calming, relaxing and refreshing. Each sheet mask is doused in serum to moisturise and generally care for your skin - think of sheet masks as an opportunity to deeply hydrate your skin without overwhelming at any given time.
As sheet masks come presented in travel friendly sachet-style packaging, you can apply on the go - perfect for long...