Shades Of Beauty: Superdrug Commit To Tackling 'Product Inequality' On The High Street (But Is It Enough")
In a society that's saturated with every skin colour imaginable, it's hard to comprehend that in 2016 we're still discussing appropriate representation within the beauty industry. As a pale-skinned 'English Rose' I can't imagine not being able to walk into a store and just pick up a foundation, concealer or powder that works with my complexion tone - but that's still the issue for many women of colour across the UK. Not only are they underrepresented in parliament, soap operas and the police force, but they're being partially ignored by many of the major beauty brands who've yet to wise up to the huge value this passionate-about-makeup and ever increasing part of the population has to offer. When it comes to shopping for high street beauty it's clear that there isn?t the plethora of product choice for women with darker skin tones, or Afro hair. Many foundation shades offer a spectrum only from red head to 'slightly tanned after a week in Marbella', forgetting to create products that our Asian or Black friends can enjoy too. The majority of hair care brands focus on mild frizz and a touch of hydration, rather than understanding the more intense treatments women with thicker European and Afro hair may require. Although there are specialists shops and some amazing online destinations, isn't it about time the high street made changes too" Why should a huge proportion of women be forced into department stores to spend twice as much as their Caucasian friends, just to find a...
Fuente de la noticia:
londonbeautyqueen
URL de la Fuente:
http://www.londonbeautyqueen.com/
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