This year I've really been struggling to get excited about the beauty industry. Although there are more launches than I know what to do with, the majority are either extensions or reinventions of something that already exists, or drill down to essentially 'just another face cream'. After so many years of continual innovation and more trends than you could shake a stick at, it's a hard situation to get your head around - especially when it's your job to write about beauty. I've just been writing an article for Cosmetics Business (a trade magazine) about my beauty lethargy, and as part of my research I was looking at what was going on in other parts of the world that was so much more exciting than what was happening on UK shores. We may have been adopting Korean ideas and big trends over the last couple of years, but they extend to the rather safe and relatively dull products by Korean standards; why aren't we getting the cool and exciting stuff"! After perusing the sites (and to be honest the English articles I can actually read,) I've found seven trends and innovations I would love to see on UK shores... Come on Big Beauty Brand, sort it out!
BUBBLE MASKS
These lightweight face masks utilise the power of 'reactive technology' to bubble up when applied to the face, infusing the skin with oxygen for an immediate hit of radiance. Essentially the ingredients react to the natural oils or heat of the skin, causing a bubbling reaction that not only feels super tingly and a...