“I’m passionate about redefining age – and I am now on a mission to redefine 50!”

One look at industry pioneer and Studio 10 Beauty founder Grace Fodor’s Twitter feed and you’ll notice it’s packed with age-wise, age-inspiring, trend-focused Tweets.

A beauty dynamo who is just as much a philanthropist, Grace created her Studio 10 makeup brand for the 40+ and up crowd and now celebrities like Binky’s mum Jane Felstead and Melanie Sykes can’t get enough of the cleverly-formulated makeup range.
(Photo credit: Tom Watson for QVC)

Grace is a big supporter of Look Good Feel Better (last year she donated one of Studio 10’s eyebrow crayons to LGFB for each one sold). Giving back and empowering women are part of Studio 10’s core philosophy. You have to love a woman who works incredibly to make other women feel better and actively keeps giving back – it’s the stuff win-wins are made of.
 
First thought, a quick shout out for some of my swear-bys from Grace’s range: Longlast Velvet Liquid-Lips lip glosses with their gorgeous almost glaze-effect, real plumping coverage, chic 6-in-1 Perfect Lash dual-ended mascaras, and a Miracle Effect Priming Serum which genuinely does deserve its name.

“We don’t want to be patronised with false promises or held to ransom
by our date of birth… a new breed of icons is coming forward who are

more reflective of who we are and ...