Clean beauty has slowly been building momentum over the past 10 or so years. “Clean beauty” stands for makeup and skincare products that are made from natural ingredients without the use of synthetic ones that are known or suspected to be harmful. Ethical standards also play a part in the “clean” labeling so many of these companies are cruelty-free or even vegan and sustainable, both environmentally and socially. But not all clean beauty brands are created equal. RMS Beauty is one of the original clean makeup brands, if not THE original, on the now over-saturated market, founded in 2009 and earning a cult following over the 12 years of its existence.
But even with its “cult favorite” label, we want to find out whether the US-based brand is really worth the investment as its products do not sell for cheap. In this RMS Beauty review, we are going to find just that, taking into consideration the company’s products, ingredients, philosophy, services and perhaps most importantly, existing customer reviews. So read on to find out the verdict. visit rms beauty
About RMS Beauty
RMS Beauty is a New York City-based brand of clean makeup founded in 2009 by makeup artist Rose-Marie Swift, hence RMS being the founder’s initials. Swift is the fashion industry’s veteran when it comes to makeup, working with every high-profile model, actor and photographer in the industry and for prestigious publications like Vogue, Self Service or Pur...