REVLON OVERHAUL THEIR MASCARA CATEGORY: EVERYTHING YOU KNOW IS DISCONTINUED
Big news if you're a fan of Revlon, and particularly their mascaras. This January they're completely overhauling their mascara category and discontinuing every single product that's currently on shelf. In an effort to modernise the brand and simplify their offering (as well as saving valuable shelf space,) they're replacing their huge portfolio with five easy to understand tubes. If you've ever stood in front of one of their stands at Boots and wondered what on earth you should be buying, then this is good news - as they've removed all the complex and unnecessary names, replacing them with clear product benefits that make the shopping experience so much easier. You can choose from Ultra Volume, Super Length, Dramatic Definition, Volume & Length Magnified, or the Ultimate All-In-One which claims to provide the best of all four in one tube. It's a mascara revolution!
Revlon is definitely one of those brands that I'm a big fan of, but because they don't innovate as much as others it tends to get a bit lost. Last year there was practically no newness and only a few shade launches, meaning it's hard to bring you news and info - even if the products are really quite fabulous for their price point. That's changing in 2016 though, as this mascara revolution proves. I've put them all to the test over the last couple of days and can honesty say they're all really rather good. Having been a fan of Grow Luscious for years, it's no surprise that Super Length is my personal favour...
Fuente de la noticia:
londonbeautyqueen
URL de la Fuente:
http://www.londonbeautyqueen.com/
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