In an age of subscription services that want to command your mailbox once a month with dozens of new products, businesses are hoping to stand out by offering personalized products specifically developed or formulated for your needs. One of these is Function Of Beauty. Answer just a few questions through the company’s virtual hair quiz about your hair type, texture, and goals, and a chemist will custom-make a set of shampoo + conditioner just for you. You even get to choose the color + scent (probably my favorite part) along with a personalized message for the bottles. Not only is the packaging adorable, but the formula should help you reach your personal hair goals by targeting concerns such as dryness, growth, color protection + more. After realizing I was sensitive to sulfates (aren’t we all") I began my search for the best sulfate-free shampoos. I’m happy to report that I’ve found many options that perform just as well as their conventional counterparts, Function of Beauty included. The company’s blends are free of parabens, sulfates, phthalates, GMOs and Triclosan!

I loved my experience with Function of Beauty so much that I zoomed through my first two bottles and was putting a dent in my second set before I remembered to pause, review, and take some photos. Anyone who has switched to sulfate-free shampoo will tell you that it takes some getting used to. Sulfates, after all, are what make shampoo lather and bubble, so cleaning ...