Sabrina Carpenter (Photo Credit: @sabrinacarpenter / Instagram)
Sabrina Carpenter is the first-ever celebrity ambassador of Redken. The singer, who has personally used the products for her hair, marks the beginning of the L?Oréal-owned brand’s celebrity collaboration. According to The Hollywood Reporter’s report, she will appear in ads for the brand as well as in its upcoming Acidic Bonding Concentrate Collection later this month.

Meanwhile, Carpenter’s longtime hairstylist Scott King and colorist Laurie Heaps have also joined the professional team of Radken. Check out more details about the exciting collaboration below.

Sabrina Carpenter stylists credit Redken for her iconic bangs and blowout

Sabrina Carpenter’s stylists, Scott King and Laurie Heaps, credit Redken for the singer’s blonde bangs and bouncy hairstyles, as per the brand’s press release. These hairstyles have become a sensation for fans around the globe, making it all the more reason for this collaboration.
In a press release via The Hollywood Reporter, Carpenter said, “Beauty and especially my hair is a big part of my identity. I?ve always dreamed of partnering with a hair brand and waited to find the right partner. It?s been the secret to keeping my hair looking its best and I can?t wait to share what we?ve been working on together.”

The collaboration comes at a perfect time when Carpenter has found significant recognition for her music....