Calling all budget-focused beauty buyers! On Thursday morning, brainy Reddit user armidalowe placed 36 bullet lipsticks into a chart, noting their price, size, and calculated price per ounce. The post quickly garnered 253 upvotes and 61 comments in just over three hours, with users indicating they’re shook, mad, and questioning the price of their go-to lipstick.
If math isn’t your strong suit, think of it this way: Each lipstick?s volume, or the amount of space the object takes up, is measured in fluid ounces, not ounces (there?s a big difference between weight and volume). All of these lipsticks take up less space than one fluid ounce. A traditional shot of liquor is one and half ounces while a cup of water is eight. So, all of these lipsticks take up less space?sometimes a whole ounce less?than a shot of your favorite tequila. So when you buy a tube of NARS lipstick ringing in at $34 for .140 fluid ounces, you?re paying for a fraction of its cost per ounce. There?s a lot more going on in this list than just division. You can see many of the brands have products that are the same size, but are priced differently, which could indicate a difference in brand value, packaging, or product quality. For instance, commenter lucypurr was bothered by Wet N Wild?s low price point because it could mean lower-quality ingredients.
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