There’s a new superheroine in town (THIS girl) thanks to this mascara’s crazy insane curl hold. I’ve been wearing It Cosmetics Superhero Mascara for the better part of the past two months because the curl hold is simply out of this world, and even though the formula isn’t technically waterproof, it might as well be in at least one way because the hold is just as good as any waterproof mascara I’ve tried.
I’m talking long, luscious black lashes with wide-eyed, locked-down CURLS. FOR. DAYS. Boom! — instantaneously dramatic lashes.
I wore it to coffee with a girlfriend a couple weeks ago (hey, Fern!) and cried about, oh…five times during the conversation. (It was one of those emo visits. You know how it goes sometimes.) When I looked in a mirror afterward, I expected to see something completely different, but this mascara hadn’t budged or smudged at all. In Hawaii I also wore it to the pool and beach a few times, and it lasted surprisingly well there, too, despite it not being classified as waterproof, which is something I’ve been trying to avoid lately, because I’m convinced that wearing full-on waterproof makes my lashes fall out more easily.
Continue reading "Product Spotlight: It Cosmetics Superhero Mascara" on Makeup and Beauty Blog.

...