I debated wither or not it would be wise to share my ramblings on the latest Gucci launch as I have been posting a lot of fragrance musings late - and then I remembered, I am a beauty blogger and as such that is my job. I do apologise if fragrance reviews leave you somewhat frustrated as there is no way of experiencing them through a screen but hopefully I can offer a detailed enough breakdown, that by the end of this post you'll have some understanding if Gucci Bloom Eau de Parfum is for you or not.

?The bottle is not designed to seduce men, but to keep company with the women that wear the perfume?. - Alessandro Michele, Gucci Creative Director

The bottle. Oh boy that alluring bottle; it spoke to me through the pages of a glossy magazine before I as much as catch a whiff of the luscious, white floral trails of Gucci Bloom. The powdery, all pink bottle speaks to my millennial, basic soul, on a level I'm not sure I have the talent to express and I'm sure that was the end aim. It photographs beautifully, it looks great on display and in a world of Instagram likes being King, you can't tell me this wasn't purposeful. It worked, I have found myself not only wearing Gucci Bloom on an almost daily basis but a quick flick through my Instagram feed (@thesundaygirluk shameless plug and all), shows I'm not shy of including it in a photo or ten. What can I say, I'm weak.
Gucci Bloom is a bold white floral, something I wasn't all that aware I was a fan of until testing this gl...