It is no secret in the beauty industry that South Korean beauty and skincare, often referred to as K-beauty, is far more advanced in terms of innovation, formulas and ingredients compared to the west, especially the US. In fact, other skincare brands often reference or get inspired by K-beauty, as was the case in the recent rise in popularity of an ingredient called centella asiatica in the west which, however,  has been used in Korean beauty products for many years. One of the most cult Korean brands is Innisfree, a brand that combines the country’s heritage with modern innovation to achieve youthful, glowing and healthy skin.
The question is – is Innisfree worth the hype and its cult status and following" In this Innisfree review, we are going to answer that question by looking closely at the brand’s philosophy, ingredients, products, and perhaps most importantly, existing customer reviews. So to find out, read till the end.
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About Innisfree
Innisfree is a South Korean-based brand of skincare and makeup, using sustainably sourced natural ingredients from the Jeju Island. Jeju Island is a volcanic island off the coast of Korea that is protected by the likes of UNESCO and World Biosphere Reserve for its unique ecosystem. Thanks to its fertile volcanic soil, mineral-rich water and climate, the grounds are perfect for growing crops such as green tea as the brand’s founder Sunghwan Suh discovered before starting the beauty company ...