It's not often there's true innovation in the beauty industry; more often than not brands 'borrow' ideas from each other or simply reinvent an existing concept so that it appears brand new. So many times I've thought a new launch was truly exciting, only do do a bit of research and find out that the idea has been around for years - but this time around (as far as I can tell!) Origins have definitely put themselves back on the beauty map with the launch of a concept that genuinely offers innovation. It's one of those products that makes you think 'why has nobody thought of this before', which inevitably means there will be oodles of copycats hitting stores over the next twelve months. So what is this rather delicious looking blue bottle of liquid and what promises does it provide" The 'Maskimizer' simply does what it says on the tin, helping to maximise the impact of your bi-weekly face treat to ensure you're left with a super smooth, clear and radiant complexion. Essentially a face mask primer, you spritz about ten pumps over the face after cleansing and follow with your usual masque formula; thanks to the infusion of a Marine Algae Complex, this extra step helps to boost the performance of the ingredients in your favourite mask while simultaneously hydrating skin to the max.
In order to see and feel the potential impact of this additional step in my skincare routine, I first spritzed the formula over only half of my face before applying my chosen hydration mask. Af...