I've had a few of Oriflame lipsticks and I was already quite impressed by two of their formulas, Giordani Gold Mastercreation and The One Colour Stylist (though it depends on the shade), but these are their best so far. They remind me a lot of Colourpop's Lippie Stix Matte X, which are some of my all-time favourites. 

The formula is one of the lightest I've ever tried, in fact I can't feel these on the lips at all, especially when they set, which happens fast, within minutes. There are rare classic lipsticks that set in a way that there is no transfer, even among matte ones, but these do. Despite the matte finish and completely dry-to-the-touch non-transfer formula, they glide like a creamy lipstick on the lips at application. They don't come off on a mask or glass and they last well on the lips, several hours, but eating will fade them, so they are not quite like some liquid matte formulas. They aren't drying, but like I said these feel like there is nothing on the lips, so if your lips tend to get dry a lot, you'll feel the need for a lip balm, which unfortunately will make these disappear from the lips faster. At the end of the day my lips weren't all flaky or rugged, but that's just my lips, I can say for sure it will be the same for all. 
Ultra Nude is a neutral light-medium beige shade that I'm happy is not leaning to brown on me. I've become quite a fan of this shade, since it's so easy to wear, plus the formula makes me want to use this one a lot. I jus...