Beauty advice is sought everywhere. It's not just limited to the makeup counters in department stores, or the girls in Boots, but with the growth of the internet it's increasingly available on everywhere from Instagram and Snapchat, to YouTube and Periscope. With the growth of blogs and social media platforms, beauty has once again become democratic: it's accessible to all, no matter your socio-economics, location or demographics. Ten years ago beauty was somewhat elitist, being only available to those that could afford professional advice or spent their weekends chatting to counter girls in Selfridges; fast forward to 2016 and it's never been more democratic, with everyone from your next door neighbour to world class celebrities sharing their top tips for looking and feeling great. However, does that make the advice any less valid" Does not having a degree in cosmetic science or training in administering botox mean your opinions and learnings don't have value" Increasingly the bloggersphere has come under fire for offering up 'incorrect' or 'unsubstantiated' recommendations and advice, with recent conversations on certain threads accusing those with 5, 10, 20 years experience in the field of being a phoney - simply because they've 'learned on the job' rather than undergoing formal training. So the question is, do you really need to be an expert to be a beauty blogger... Or does the whole concept explode the notion of being an expert at all"
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