How are beauty companies still creating advertisements that degrade and diminish people of color" This time, Nivea is back in the hot seat after apologizing for a “white is purity” ad earlier this year.
The new campaign for their Natural Fairness Moisturizer in Nigeria, Ghana, Cameroon and Senegal has spurred anger and disgust for showing a dark skin woman applying lotion to make her skin lighter.
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The image, which features Miss Nigeria, Omowunmi Akinnifesi, reads, “For visibly fairer skin,” thus implying that darker skin is not desired or seen as beautiful. Even though the brand thought this ad was perfectly acceptable, people are standing up for Black women all over the world, but specifically in Africa, using the hashtag #PULLITDOWNNOW on social media. Source: Instagram
User @J_Akuamoah wrote on Twitter, ?Dear Nivea, too many people are ruining their skin because of ads like this. COLOURISM is not a myth. #PULLITDOWNNOW?
Instagram user _keesh_n_cali responded to Nivea?s photo, ?Dear Nivea, Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don?t take these down. We will.?
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The problem with skin lightening products is not only the damage they can cause sk...