ESSENCE Pretty Natural Hydrating Foundation030 Neutral IvoryThis wasn't even on my radar until someone told me it's the best foundation they've tried. I have the previous #insta foundation that?s more like a tinted moisturiser, while Pretty Natural is almost an exact opposite. What struck me first is how thick the formula is and it doesn't have much slip, so it's one of those harder-to-blend formulas. I prefer to use a big oval brush for this one, while with fingers it's hard to spread to a large area compared to most foundations (it can be done, though). This layers terribly and with time where I layered looks very cakey. Coverage is much improved from its predecessor and it's now a medium-high coverage formula and the finish is satin, so neither matte nor too greasy/moisturising. I think my skin is too dry for this one because while it doesn?t look flaky, my skin crinkles with it like I?m very old when I smile or do other expression. It's not a lightweight foundation and I can feel it on the skin. Staying power is very good, as despite my constant touching of the face, it doesn't fade completely by the end of the day, but a lot of the times it?s not wearing that nicely and it?s not ?pretty natural?. 030 is the lightest shade here and it?s similar to Bourjois Healthy Mix 51, so Essence doesn?t have a pale foundation anymore that I can get in any drugstore here like before. Before/after pictures and swatches are still highlighted on my IG until I post a review here. M...