Veil
Mango began catering to Muslim customers with a Ramadan-focused collection last month, Uniqlo teamed up with Muslim fashion designer and blogger Hana Tajima on a chic yet appropriately conservative collection around this time last year, and in January Dolce and Gabbana made headlines unveiling a collection of hijabs. So yes, it’s safe to say brands are looking to capitalize on the fact that not every woman who sweats it out at the gym wants to do so in a tiny Ivy Park sports bra and skin-tight bike shorts?despite what Instagram might have you believe.
Now, there’s Veil, a stylish, modest activewear collection that appeals directly to what founder Ahmad Ghanem thinks is a “huge” market of women who are conservative or religious?and fit. “It’s a huge market. You’ll notice a lot of big fashion brands moving into the modest world and some even releasing exclusive collections that cater to modest consumers. Athletic brands haven’t really got the gist of it yet so we’re proud to put our foot forward first.” The startup clothing company has raised nearly $16,000 of its $26,000 goal on Kickstarter, and the line is available to preorder right now with prices ranging from $49 to $59. MORE: How 6 Pieces of Performance-Enhancing Activewear Can Boost Your Workout
As you could probably imagine, there aren’t a ton of options available to fit women who are both conservative and fashion-minded, which is why Vei...