Function of Beauty/STYLECASTER
Walk down the hair-care aisle in your local drugstore and you?ll likely be bombarded with hundreds of shampoos and conditioners promising you things like intense hydration, high shine, and sheer volume (whatever that is). Yet the great irony is that these mass offerings are at once overwhelming and yet somehow also incredibly limiting?why the Sophie’s Choice of having your hair be voluminous or shiny"
Thanks to a new start-up called Function of Beauty you don’t have to pick just one. Cofounders Zahir Dossa, Joshua Maciejewski, and Hien Nguyen?a computer scientist, an engineer, and a cosmetic chemist, respectively?combined their varied backgrounds to launch the direct-to-consumer, online-only brand this past December, and are bringing a science-based approach to every head out there with its super-personalized products. Powered by a proprietary algorithm, Function of Beauty offers more than 300 million combinations for a custom shampoo and conditioner set. These individual formulations (none have ever been repeated for separate customers so far!) will help you achieve not just one or two hair goals, but up to five of your choosing. ?Generally, a company will do well with two hair goals, but not much more,? says Dossa. ?Our base is uniquely tailored to accommodate more goals than that.?
Tom Medvedich
Sign us up, right" Here’s how it works: First, create a hair profile where you select your hair type, structure, and ...