IMAGE | CHANEL.COM
When Chanel introduced a lipstick sheathed in a faceted glass case, it wasn’t merely an object of desire; it was an artistic marvel captivating fans and followers like never before. Chanel’s 31 Le Rouge lipsticks are a glassy marvel, enchanting as Cinderella?s glass heels, exuding a similar magical allure.

The Inspiration Behind the Lipstick:

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Dubbed a “true technical feat” by the French couturier house, the lipstick case boasts no trace of plastic. Entrusted to a Japanese glassmaker, the lipstick case draws inspiration from the legendary mirrored Art Deco staircase at 31 Rue Cambon apartment in Paris.
Chanel’s iconic apartment at 31 Rue Cambon serves as a muse for many creations. Perched atop a Chanel boutique and couture salon, this apartment embodies the essence of Mademoiselle Chanel and her universe. Hence, you know a Chanel lipstick is truly unique when it forsakes its iconic black case and transforms entirely into glass and aluminum, capturing the essence of the coveted apartment.

Sylvie Legastelois, Chanel?s Director of Packaging Creation and Graphic Identity, expressed in an interview with All I.C. magazine, “I didn’t want an ounce of plastic in this object. I wanted to look to the future. To create a glass lipstick was a dream.” The process of creating the 31 Le Rouge lipstick took four years...