Some time ago Max Factor released matte classic lipsticks, a sort of a sister line to their Color Elixirs, which got a new packaging at about the same time. We have six shades here out of seven, the one missing is a pink called Blush. I got the shade Flame, which will appeal to fans of coral shades.

Texture: Unfortunately these aren't matte, at least this shade, instead it's a creamy-satin formula with some moderate shine and a very comfortable feeling on the lips. They don't differ that much from their Colour Elixirs and it's still a nice formula, but I was expecting something matte like the amazing Bourjois Rouge Velvets or Colourpop Lippie Stix Matte X. Pigmentation is medium-full, it's not intensely pigmented, not that I miss any more pigment myself.
Shade: 15 Flame is a bright reddish coral. It's a classic summer shade that will look great on those with a warm undertone. When I was checking the shades in the drugstore, I liked Nude most, as it seems such a lovely universally flattering light-medium rosy brown shade, but also their shade Love is one of the prettiest looking cool toned reds I've seen.

Staying power: Considering it's not a fully opaque matte lipstick and more like a regular creamy lipstick, staying power isn't mind blowing. I get an average wear time with this, depending on what I'm doing during the day and it survives eating terribly forming a ring on the edges of the lips, plus some patches in the middle. You definitely need to reapply this one afte...