This foundation has been on the market for a long time and I think it's the one I remember seeing ads of when I was younger (and the discontinued Color Adapt). The packaging was changed in the last year or maybe two, but I don't know if they changed the formula as well. I had this plan to try drugstore products that have been around for a long time and this was among them, but sadly like most of the times, this foundation is not sold in light shades here and I never got it myself. Max Factor's website say this is a best seller and promises high coverage, a lasting "smudge and touch-resistant" formula that keeps the skin radiant for up to 8 hours.

Texture: It's one of the thicker, creamier liquid foundations. It blends well with a beauty sponge, but I haven't tried any other methods of application.
Coverage and finish: I got sent a shade that is too dark for me (106 Natural Beige), so it's hard to accurately assess the coverage, but I think it's about medium, though it didn't cover my under eye circles that well. Finish is matte on me, though not drying or in a way that would be already flaky on my dry skin, but I didn't need to take away any shine with a powder even right after application. When I did a before-after picture, I felt my skin looked textured with it, but when I was checking it in the mirror through the day, it looked ok - so it's a foundation that doesn't look as good in pictures as in person.

Staying power: It wore off nicely without bec...