I have a Color Elixir lipstick in the previous packaging that didn't have Moisture Kiss in the name. That shade is frosty (Angel Pink which still exists in this new line), while this one is creamy and much more wearable when my taste is concerned. Max Factor made some small changes to the packaging, basically just the cap, but I don't see a difference in the formulas.

Texture: Formula is a simple creamy and moisturising one with a bit of a shine. It isn't at all drying and feels comfortable. Pigmentation is not super intense, but I have a such a light shade and you can easily build it up. 
Colour & finish: 005 Simply Nude is what the name says, a nude that I think will suit light skin tones most because it's quite pale. It's neither too warm or too cool, but it's more on the peachy side. Max Factor has a darker, more mauve nude shade in this line called Rosewood. 
Staying power: It hasn't got the best staying power because it's so light and creamy, so frequent reapplications are needed. 
Scent: It's got a vanilla play-doh type of scent.

Price and availability: I got mine in Muller. It's about 9 ? and cheaper in some places online. 

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