I'm a big fan of Max Factor's lipglosses, but I've never really checked out their lipsticks. Recently I got a chance to try their classic Color Elixir formula which has existed for quite some time now. If I counted right on their website, these are available in 27 shades, but we don't have quite so many in our drugstores. 

Formula: It's a pretty standard creamy lipstick that glides on the lips with ease, isn't drying and feels comfortable. Lipstick is fully opaque in a coat or two. 
Shade: 610 Angel Pink is one of the lightest shades in the range and I've got the warn you that the coloured bit at the end of the lipstick is deceiving. The latter looks like a pretty warm light pink, however the actual shade is a cool pale pink with tons of frost. It reminds me of a Labello (lip balm) us kids wore in primary school called Pearly Shine. 
Staying power: isn't its forte, but we are dealing with a very pale shade in a creamy form. I got a few hours with this one. Since it's creamy it doesn't survive eating and only partially survives drinking.

Scent: It's got a sweet vanilla-caramel type of scent.

Packaging: Tube is plastic, but looks a bit more high end due to the gold shade. Mine is actually engraved with my name thanks to Max Factor Slovenia. 
Price and availability: These cost 9.69 ? in drugstores. 

These aren't exceptional, but they still fall on the "good side" of the drugstore spectrum. Formula is nicely creamy, it's comfortabl...