I’m always fascinated about how the creative process works. Whenever my friend Mandi (from Vintage Revivals)  has an amazing idea or creates an incredible DIY my first question is always; How did you think of that!" And I really want to know every step of the process from the little idea seed to the finished product.
Maskcara Beauty has definitely been a processes! Over the last couple of years since it’s birth it’s changed quite a bit. Thanks to all of you, my INCREDIBLE team and an amazing designer by my side to help me. So in case any of you are like me and like to see the process I thought this might be fun.
Here’s the first one out of the gate:
As you can see the highlight and contour weren’t refillable so if you ran out of contour but still had highlight you needed to buy a whole new compact, many of you were so helpful and suggested being able to buy them separately, I knew I wanted to have it fillable for that reason, for the customizability and to save on having to re-buy and re-buy compacts, which seemed so wasteful. I also thought all 4 products needed to fit into the compact because it would make things soo much quicker and easier.
Second time around:
We got it refillable and all 4 products in one! Now I knew, from listening to you guys and trying it on 100 of ladies I knew we needed more colors an updated the texture to be longer lasting and more buildable. The clamshells were needing a makeover and the shipping envelope...