I'm a big fan of L.O.V.s Magnetic Eyeshadow formula, well the one shade I have, so when I saw these new ones on their website they peaked my interest, especially since the shades looked so pretty. Unfortunately these don't have that lovely texture Magnetic eyeshadows have, instead they are creamy eyeshadows. Six shades of these exist, I have five, while the extra shade is 550 Platinum Radiance. 

Texture: These are creamy eyeshadows with a glitter finish. In terms of texture they are like Maybelline's Colour Tattoos, so creamy with a firm formula. Pigmentation is a mixed bag at these.  The palest three 500, 510 and 520 have a sheer base and even if I try to build them up, I never get more than a gentle touch of colour. They are more about the glittery finish, so  I would classify them as toppers to add on top of other shades. Shade 530 Magenta Shimmer is by far the best performing shade in this bunch. It's very pigmented, applies nicely and has red shimmer that is less obvious than at other shades. 540 Dazzling Emerald is a nightmare shade. I love the colour, these type of shades are some of my favourite, but I can't apply this evenly. The more I try to build it up, the more sheer patches appear. I have exactly the same problem with their other formula in a similar shade THE Glacious Stylo Eyeshadow 910 Bronze Leaf, meaning L.O.V. does not know how to make such shades work. LOV named these eyeshadow and liner type of product, but I don't see these worki...