Kristin Ess Says You Can Mix and Match Your Haircare Products (And Brands)
You’ve got our attention.
Back before major beauty websites were even really a thing, there was The Beauty Department. Cleverly co-curated by hairstylist Kristin Ess, it was?and still is?seen as a go-to resource for creating the hairstylist’s range of effortless styles, including those braids and of course, her ‘Ess Waves,’ which became Lauren Conrad and Lucy Hale’s signature hairstyle.
Fast forward nearly a decade and Ess has released her own eponymous haircare and styling range. Now let’s be real?hairstylists creating their own hair range isn’t exactly an entirely new concept, and even then it’s typically born from said hairstylist not “loving” the products they work with, or they’re looking to find a gap in the market. Interestingly, Ess is coming at this from a totally different angle.
Her range was created because she was inundated?both on her own social channels and over at The Beauty Department?for more hair care and styling products that were a little easier on the wallet. “I’ve always received the same feedback,” explains Ess. “I would get told, ‘I love your tutorials but I wish there were great products that were more affordable.’ When the opportunity came about to create my line, I knew exactly what I wanted to do and where I wanted to position myself.”
En...
Fuente de la noticia:
grittypretty
URL de la Fuente:
http://grittypretty.com/
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