If you've been living under a rock these past few days (or simply don't spend your time immersed in the Instagram accounts of the beauty elite like me,) then you may not have noticed that there has been a war of words erupting from the camp of Kat Von D against brands that, in her words, 'ride her coattails'. It started when Kat, the creative mind behind her self-named super-stellar makeup brand, shared this Instagram image comparing her 'Shade & Light' palette to that of Makeup Revolution's 'Light & Shade palette' - which is without a doubt somewhat more than 'inspired' by her original. Rather interestingly the response was somewhat split, with Kat's committed fans running to her defense and posting supportive messages, while many others stepped in to express their confusion as to why this was even wrong. In order to express her point of view further, Kat then uploaded a video to YouTube which explained her frustration and disappointment while giving viewers an insight into her development and creative process. (Worth a watch here if you have time!)
For me this was the cherry on top of a cake that's been cooking for some time, with increasing amount of conversation being driven by the relentless copycatting and piggybacking that seems to be saturating the industry; Beauty By The Bunny wrote an interesting piece on why she personally felt Makeup Revolution had gone too far; I even documented my thoughts in a previous post that I was bored of the constant dupin...