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It seems like celebrity hairstylist Jen Atkin, the go-to for any and all Kardashians, along with Chrissy Teigen and the Hadid sisters, is aiming to become as ubiquitous a name as her very famous clients. Earlier this month, she launched a complete hair-care and styling line called OUAI, which has quickly become a Sephora best seller and beauty editor favorite. Now she’s just announced that she’s releasing her first extensions collection with a little help from Beauty Works Online. Conquering the world of hair, one Kardashian-approved step at a time.

A video posted by Celebrity Hairstylist (@jenatkinhair) on Mar 21, 2016 at 10:38am PDT

 
Jen shared on Instagram yesterday that there will be 20 colors in the collection, and she pointed out that five of them even come complete with the DGAF grown-out “roots” look that’s so desirable right now. (We’re very thankful for that.) All of the Remy real-hair extensions ring in at less than $400, which may seem steep if you’ve never had them before, but believe us?that’s affordable. You can pre-order all the options, ranging in color from a glossy black to platinum without the insane commitment, now, and they’ll be shipped out later this week. You can choose from tape-ins, clip-ins, and sew-ins, if you’re feeling ambitious; these extensions are meant for at-home application. However, Jen also revealed that she’s launching a professional...