Jason Wu’s New Beauty Collection Brings ‘Less-Is-More’ Luxury To Target
Renowned fashion designer Jason Wu is no stranger to Target collabs. In 2011, Wu dropped a limited-edition apparel collection for the retailer that sold out in less than twenty-four hours. Now, the runway maven has returned to the mass market retailer, but with something a bit different. In January, Wu joined forces with NYX Professional Cosmetics founder Toni Ko to drop his bespoke (and this, time permanent) Jason Wu beauty collection at Target, bringing his runway sensibility to the beauty arena — and at accessible price points to boot. “My brand is associated with the runway, which all requires makeup and hair looks. Beauty is such an important aspect of our industry and is vital in completing a runway look so this just seemed like the natural next step for me,” Wu tells StyleCaster. As a leading designer who’s dressed the likes of Jessica Alba, Jamie King, and the GOAT Michelle Obama, it may come as a surprise to some that everything in Wu’s beauty collection is under $20, but both inclusivity and accessibility — while still capturing the Jason Wu brand DNA, of course — were top of priority for Wu and Ko in bringing the line to market. “When it comes to beauty, the market feels very over-saturated, so that prestige customer didn?t seem right for us. So many younger customers are fans of the brand but can?t necessarily buy Jason Wu clothing, and we thought it was important to reach that audience with this line, and Target...
Fuente de la noticia:
stylecaster
URL de la Fuente:
http://stylecaster.com/beauty-high/
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