Fun fact: a person can sing the chorus to NSYNC’s Bye Bye Bye — and don’t even play like you don’t know it! — over and over to the name of this new foundation from It Cosmetics for an obnoxious amount of time, annoying both themselves and those around them to no end.
“Bye, bye, bye, bye, bye lines!”
I think that video also had some puppet-like dance moves in it. Oh, the ’90s and its boy bands…

Basically, I think I just found your, and by “your,” I mean my, new favorite foundation. ?
It’s a flexible, full-coverage skin-smoothing liquid foundation with a luminous finish, and it just came out for fall. A 1-oz. plastic bottle is $38 and has a pump, which is a little touchy. I somehow always squeeze out a little more than I need when I put it on the back of my hand (I have to mix two shades to get a perfect match for me). That’s kind of annoying, but other than that little design flaw, and the fact that none of the shades is a perfect match for me, I think the foundation itself is almost perfect.
Continue reading "It Cosmetics Bye Bye Lines Foundation: Using It, Loving It, Living for It" on Makeup and Beauty Blog.

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