Yesterday we discussed how our fashion choices can majorly impact the health of the planet – and the people who work to actually produce our garments. But the beauty industry comes into play in this discussion as well.
“Waste is generated by formula testers, unsold or returned products and items that expire in warehouses or on store shelves,” explains Vogue Business writer Rachel Cernansky. “Compounding the problem is the lack of data on how much actually gets wasted, as well as a lack of solutions for managing that waste better. With retailers sending unsold inventory back to brands; expired or discontinued products being sent to the landfill; and unused products sitting in customers? homes, it?s impossible to pinpoint the true numbers of the beauty industry?s waste.”
Personalized beauty is, at least, partly a solution to this problem and it’s a category with massive growth. In fact, according to PRNewswire, the skincare market is healthy and is expected to grow considerably between 2021-2030, but the personalization skincare market is expected to grow double that.
“We are not all alike ? we all have different skin tones, lifestyle, location, genes, age, etc.,” says Joy Chen, co-founder and CEO of personalized beauty brand Pure Culture Beauty. “That means our skin is different as well. Selling the same ‘one size fits all’ product to people globally is not right when we all have different skin needs. Cons...