Ever heard the phrase ?je ne sais quoi?" We think the term was invented to describe French makeup artist Violette.
Appointed Estée Lauder?s global beauty director in 2017, this Parisian-turned-New Yorker is all talent, no ego. When she?s not creating new products for Estée Lauder, you?ll find Violette painting the faces of your favourite celebrities (think: Rosie Huntington-Whiteley) or filming for her YouTube channel. Here, the 31-year-old creative talks about trusting her instincts, finding balance as a working mother and why she?s proud to be a French cliché.

Gritty Pretty: You?re a woman of many talents (and job titles!). What has been the best and hardest thing about your role as global beauty director of Estée Lauder" And how do you balance this full-time gig with being a creator in your own right" Violette: As a creative, the hardest thing is to have money in order to create content but to simultaneously ?forget? about the money when it comes to making decisions on which brands to work with, so your voice can still be genuine. To help with this, I only work with brands I love, share products I love and only do what is 100 per cent sincere to me. Even with Estée, I had told them at the beginning that I only wanted to talk about what I love and they have never pushed me to support a product that I didn?t truly adore. So, authenticity ? it?s the hardest but the best thing at the same time.
GP: How wo...