I'M OVER IT. WHY WORKING FOR 'EXPOSURE' NEEDS TO BE LEFT IN 2015.
Imagine the scenario... You take your partner out to a hot new restaurant, order the entire menu (plus a bottle of champagne for good measure) and enjoy every minute of it. When it comes to the end of the meal and you're presented with the bill, you reply "but I've given you exposure by Instagramming it and telling my mum she should come too!" That wouldn't go down well. One of the hottest topics in the bloggersphere right now is the concept of working for 'exposure.' Back at the dawn of blogging it was incredibly worthwhile for bloggers to collaborate with brands and businesses for a little kick-back, as our numbers were small and it could genuinely add value. However, time has moved on and the roles have reversed - more often than not it's the blogger that has the larger influence, skill and knowledge that's in demand more than the products they talk about. Collectively it seems we're no longer willing to spend our valuable time creating content or endorsing something that's of no real benefit to us; we understand the value we offer and increasingly demand to be compensated accordingly. In 2016 it's about time that brands small and large wised up to the fact that promising us 'exposure' simply no longer cuts it, so how about we park that in 2015"
Let's break this down. What exactly does 'working for exposure' mean, and why can it be a bad thing" Essentially it's the classification when an individual provides a service (be it a blog post, time...
Fuente de la noticia:
londonbeautyqueen
URL de la Fuente:
http://www.londonbeautyqueen.com/
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