Social media is a huge part of my career – both as an influencer and as a brand. From years of creating content and posting on social, I’ve learned plenty of useful tips for better planning my content. Many of my followers have reached out for social media guidance for personal and professional advice, so I figured I’d lay it all out in one blog post.

Just keep in mind — it doesn’t happen overnight and the first thing to always remember is to be patient. The only thing you can control is the type of content you’re creating and how engaged you are with your audience but you cannot control the number of followers you have. So focus on the ones you have and be patient that new ones will come.

Putting in the time and the effort will eventually lead to the results that you want, but there are some ways to make the process feel more seamless.
Keep on reading for some of my tips on how to plan out your social content and watch your platforms grow.

Build a Content Calendar

Creating and implementing a content calendar is essential if you plan on posting frequently. Rather than overwhelming yourself with ideas or spending hours on thinking of what to post next, just make it easier for yourself by having it already set in stone.

If I am shooting multiple outfits or beauty photos in one day, I like to plan before the shoot what type of content I want to have for my feed so I can be sure to capture those shots. This will help so th...