One of the hottest topics in the bloggersphere right now is undoubtedly sponsored content. As we digital influencers continue to thrive, to find our feet and realise the potential we hold, more and more brands are choosing to swap their traditional media frenzy for a more collaborative approach. I've written recently about why we should all be supporting our fave bloggers sponsored content, and suffice to say the response was reassuringly positive - the majority of you agree that creatives making a living from their passions and skills is something to be celebrated. But if you're a blogger, it can be tricky to ensure you pull off an awesome collaboration that your readers love just as much as your regular content, rather than a slightly awkward and cringey post that seems very out of place. So how do you create kick-ass content that you know your readers will love every single time"
WORK ONLY WITH BRANDS YOU LOVE When an influencer works with a brand they wouldn't normally touch with a barge pole, it sticks out like a giant beacon that says 'did it for the dollars.' It's incredibly important that every collaboration has integrity and is believable, or it won't just impact you negatively in the short-term - but the long term too. I make it my mission to work only with brands I genuinely love and use, or those I've been introduced to and think you'll be really interested in, as it's vitally important to put your name behind those brands you're proud to work with....