Image: Courtesy
They say the journey is more important than the destination ? it’s also a lot more interesting, which is certainly true for Meant founder Lindsay Knaak-Stuart. After a career in fashion and struggling with infertility, Knaak-Stuart was inspired to launch organic body care line Meant. Exceedingly conscious about ingredients, all of Meant’s products are multipurpose (think hair mask and shave cream) ? a refreshing change from the 20-step skin care regimens touted by K-beauty enthusiasts. We talked to the beauty entrepreneur about her background, the challenges of launching an indie beauty brand and what’s next for Meant.
theFashionSpot: Can you tell us a little bit about your background"
Lindsay Knaak-Stuart: I studied journalism and advertising in college, which led me to San Francisco to work for big advertising agencies. I always loved the strategy side of marketing and knew working in-house for a brand is where I needed to be. I went on to work in brand management for Gap Inc. for seven years, both in San Francisco and NYC, and led brand strategy for Kate Spade New York for five years. Image: @meantsimply
tFS: In all your time in fashion, were you also always interested in beauty"
LKS: I’ve never been a big makeup person, but all other aspects of beauty are interesting to me. I love that beauty is democratic. Every shape, size, color and age can take part in beauty. It’s much more inclusive than fashion.
tFS: What ...