The beauty industry is continuously changing. Trends go in and out before you even can catch on. Sometimes more is less, other times less is more. The beauty industry has been catching up to Gen Z by creating brands and products they want. Beauty for Gen Z is a lot of things- sometimes it’s glitter and neon colors, and sometimes it’s bare-faced. Gen Z has also influenced the beauty industry to branch more into men’s makeup.

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A Euphorian version of Iris from Taxi Driver, Euphoria, Episode 6. For Maddy?s eyes I wanted flame eyeliner, pink glitter and Twiggy lower lashes – all at once! For her lips I wanted to echo Kat?s black lipliner and do something similar but with red liner and clear gloss. I was asking for a lot, but @kirinrider got it handled! // 1st @jacobelordi, 2nd @maudeapatow //Swipe more to see an eye close-up and the original Iris, aka: Jodie foster. // PRODUCTS: @lemonhead.la pink glitter, @chanel.beauty cream liner pot, @armanibeauty foundation, @macpro lip liner and gloss A post shared by d o n i e l l a d a v y (@donni.davy) on Jul 30, 2019 at 7:50pm PDT

Something I noticed recently is how HBO’s new show, Euphoria, has influenced Gen Z makeup significantly. The characters on Euphoria rock glitter eyeshadow, neon eyeliner, and glossy lipstick in their day-to-day lives, and it’s seriously affected its viewers. Neon makeup has been in for quite some time now...