Everything guru Gwyneth Paltrow is essentially the kind of woman who makes “safer” DIY mascara out of Oreos because she saw it on Pinterest, except she happens to have a ton of money and resources. GP’s all-things-“natural” beat led her straight into the arms of Juice Beauty, where she was tapped to be the creative director of an organic and vegan makeup line. A match made in heaven, you could say?and we’d be inclined to agree, now that we’ve seen the fruits of the partnership. With 14 products and 78 shades total, the collection, available online now at juicebeauty.com, is impressively ...
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