As another year comes to a close, it becomes both a time to reflect and an opportunity to look forward. Unsurprisingly, 2015 has been a big year for beauty as innovation has been spilling over into every category and always providing me with something new to talk about. Korean beauty has been a massive influence, sheet masks are becoming as normalised as toothpaste, oils have been having a moment and a 'back to basics' ingredient approach has seen even the most premium brands nod to Mother Nature. But what does 2016 have in store for us" The clever bods at JWT Innovation have compiled a report into the top ten beauty trends they expect to be huge over the next twelve months; from freckles and halal makeup, to beauty foods and mystic influences, the results provide a fascinating insight into what could be just around the corner for us all. Here are the top ten beauty trends to expect in 2016, and what it could mean for your own routine...
1. MYSTIC BEAUTY
Reflecting a rising emphasis on spiritualism among consumers, a new wave of beauty products is set to tap into crystals, gemology and the language of magic. (Victoria Beckham is said to keep crystals in her pockets - so there's definitely something in it!) "It?s not at all a hippie approach. Most previous incarnations of gemstones used in beauty have tended towards the spiritual, but in this instance I think the approach is modern and technical," says Anna-Marie Solowij co-founder of BeautyMART. Newly lau...