Physicians Formula
This fragrance-free eyeshadow palette gets lots of likes on social media and IRL because it proves you can find dazzling makeup with a gentle formula. Use the unique bell-shaped applicator to apply the hypoallergenic shadows. Whether you choose a matte, shimmery or satin shade, you're getting a clinically-approved, dermatologist-tested product that blurs imperfections while delivering mega color payoff. And don't worry contact lens wearers, the gluten-free formula is OK for you to use, too. #InstaReady Multi-Finish Eyeshadow, $11.99 at Ulta

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