It’s fitting that in the midst of the logomania fashion craze, the king of branding, Karl Lagerfeld, has teamed up with ModelCo for a makeup line inspired by ? what else ? himself. Full of his iconic silhouette and, of course, Choupette, the limited-edition color collection launches today exclusively at Nordstrom and Nordstrom.com. Not familiar with ModelCo" If you’ve ever seen a heated eyelash curler or a mirrored LED light lip gloss, it has likely been or been inspired by the innovative Australian beauty brand known for creating a number of first-to-market innovations. We spoke with brand founder Shelley Sullivan, who was a modeling agent in the 90s and was inspired by models off duty when creating the line, about how her collaboration with Karl came about, Stella Maxwell (the face of the collection) and more. theFashionSpot: How did the partnership with Karl Lagerfeld come about"
Shelley Sullivan: The Hailey Baldwin for ModelCo campaign was featured on the front page of WWD highlighting the huge success of the collection and I received an email from the office of Karl Lagerfeld requesting a meeting to discuss co-producing a beauty range. In the months that eventuated, ModelCo successfully pitched and won the beauty contract with Karl Lagerfeld. I was honored to fuse ModelCo?s beauty knowledge with one of the world?s most renowned and iconic names in design to produce the Karl Lagerfeld + ModelCo limited-edition color cosmetics collection, launch...