Unlike the lipliner I reviewed a couple of days ago, Essence did nothing to improve the formula of their shine lipsticks. These are still almost exactly the same as their first lipsticks they had from the beginning (the silver tube if you remember, then the colour ones and I think these were the previous ones unless I missed something in between), so this is nothing new.

Texture: These are soft, comfortable and sheer, so lipsticks for those who don't like lipsticks and are more of a lip gloss and lip balm fans. The colour can be build up to semi-sheer, but not opaque and the more you apply it, the less it's going to stay in one place. The finish is creamy glossy, but the shine starts disappearing fast, so you end up with a creamy stain. It feels like a lip balm on the lips and it's very comfortable, so great for dry lips.
Colour: My shade is 10 Rosey glitz which looks deep reddish brown in the tube and on the lips it's a very sheer version of the shade. It's an easy to wear colour and would fit so many.
Staying power: Like the previous versions this has quite a poor staying power. My mom calls them "15 minute lipsticks" and has asked me never to unload one of these on her again (she gets BeYu, Deborah and L.O.V. now). But essentially it's the same as a lip gloss and if you're used to reapplying those you won't mind reapplying this either.
Scent: It has a warm vanillary scent, which I think it's the same as in the previous version.

Packaging: The new tube ...