It’s hard to believe that Shay & Blue was only established in 2012. Though the fragrances are fresh and modern, the brand is so fully formed, it gives the impression of being long-established. The reason for this is because it was set up by two people with an impressive pedigree – Dom De Vetta, ex Senior Vice President of Chanel and former Global Manager of Jo Malone along with with Julie Maseé, a perfumer, or nose, who’s previously created fragrances for Armani.
I think it’s the attention to detail and curation of their scents that have made this boutique brand gain so many loyal fans in such a short space of time. The presentation of the fragrances is absolutely beautiful from the boxes to the engraved bottle tops. Another plus is that prices start at £30 for 30ml and £55 for 100ml. To my eye and nose, they look and smell a lot more expensive than that. The latest launch is English Cherry Blossom which is citrus floral. Though it’s still cold, the sun has been shining brightly and the days have been getting longer – the first signs of Spring have started and this scent matches my optimistic mood perfectly.
English Cherry Blossom opens with a blast of sparkling citrus which is followed by the bright floral notes that, thankfully, aren’t too sweet. The florals become more subdued on the dry down as they become more soft and smooth. The whole is shot through with with a hint of woodiness.
It’s the woody-floral ...