Please note that I am a founder of the Colab Dry Shampoo brand – this is not a paid post.

I said I’d keep you updated with the new Colab Dry Shampoo launch and here it is: Paradise. I honestly don’t know where to start with this post – I’m really (uncharacteristically) overexcited because I’ve been involved with the Colab brand since its seedling days and now there are so many new and brilliant things happening. A completely new look for the entire range – new cans, new scents, new imagery – but the same amazing no-white-residue formula.
NEW Colab Paradise dry shampoo: better than half price at Superdrug, with free gift!
Dry shampoo is a big deal in the UK, but not so much in some other parts of the world, so to give you a quick recap on what it actually does: it absorbs oils in the roots of your hair so that it looks and feels cleaner without having to physically wash it with shampoo and water. It’s not an alternative to hair washing but a quick fix in-between – I find that on my flat, limp roots it gives me an amazing “just blow-dried” boost, even if I’ve only just washed my hair. The great thing about Colab – and the reason, I think, that it has sold so many cans around the world – is that it has been cleverly formulated to have the same grease absorption benefits as a normal dry shampoo but no white, chalky residue. Even if you leave it in (lots of people apply, wait, brush out...