You may think Avon is more suited to your Nan's beauty collection than your own, but over the last couple of years they've been making a real effort to overcome that misconception. We've all got fond memories of circling the pieces we'd like from the fortnightly brochure, but did you know as one of the world's biggest beauty powerhouses they're actually responsible for more innovation than pretty much every other name on the market" In the US Avon is synonymous with celebrity endorsement and affordable luxury, but in the UK we still seem to turn our noses up rather than embracing their truly effective formulas. There's a simple way to overcome that: create something that you claim to be better than MAC, and shout about it from the rooftops. Matte lipstick is definitely on-trend right now, thanks to the modern twist it adds to the traditional red or berry lip; although it can be tricky to wear if your lips have seen better days, if you pick a formula that works for your needs then the result is a powerful look you won't regret applying. If you're a fan of MAC's 'The Matte' lipstick but not necessarily the £15.50 price tag,  then you may be pleased to know that Avon's Perfectly Matte Lipstick is just as good for a fraction of the price. Isn't it about time Avon had their time in the spotlight"
Unlike other matte lipsticks which are formulated with powders at the end of the process to remove shine, the Avon Perfectly Matte Lipstick is infused with matte powde...