The launch of IT Cosmetics on to QVC in the UK has made me very happy indeed. The reason I’m so delighted is that I’ve literally been waiting years for this to happen. If you rewind my twitter feed you will see some desperate pleas to IT Cosmetics asking how I can get hold of their products (this was after reading some ridiculously positive reviews on the US blogs and beauty forums).
Often when you have high hopes about something the reality can be a disappointment. Thankfully, this is not the case with the products I’ve tried so far from IT Cosmetics. In fact, a lot of them have actually exceeded my expectations and I now understand why the brand has become so big and popular in a relatively short time.
I’ve got a few in depth review posts coming up and I’ll go into more detail about the IT Cosmetics story in those but for now I’ll just make the following points which I think serves as a good introduction to the brand for newbies: 1. IT Cosmetics has been developed with plastic surgeons and dermatologists and the makeup contains skincare ingredients such as antioxidants, peptides, hydrolyzed collagen and hyaluronic acid. All products are 100% cruelty free.
2. It’a a very inclusive range and the products are suitable for all skin types (even the most sensitive), all skin tones and all ages.
3. The brand isn’t driven by beauty trends. The focus is on products that flatter and enhance natural beauty and also solve problem...