Forget lugging around heavy and often precious bottles of fragrance, there's a new and convenient way to apply your favourite scent on-the-go, that brings an entirely new dimension to the world of scent - Jo Loves Fragrance Paintbrush Gel..

You'd be entirely forgiven for assuming that the fairly compact, white tubing of the Jo Loves Fragrance Paintbrush Gels conceals an atomiser, or in the very least a roll on function, to apply a quick dose of scent - not a cleverly designed and soft to the touch paint brush of sorts. Sure the name - Jo Loves Fragrance Paintbrush Gel - somewhat gives away any hint of a secret but it still takes a little time to come to grips with the new approach to fragrance application.

The best way to use, enjoy, and of course describe the Jo Loves Fragrance Paintbrush Gels is to state that they are the merging of two senses - touch and of course, smell. The light weight and cooling gel is soothing, refreshing and uplifting and combined with the feather touch, of the softer-than-soft bristles, it turns applying fragrance into a luxury treatment - rather than a mundane oft-forgotten about task. To apply, you simply dispense a little of the gel and brush on to any area of skin you so wish, unlike a traditional fragrance mist you have complete control of how and where you apply - think of it as a mini fragrant massage.
As luxurious and dare I say it novel as the Jo Loves Fragrance Paintbrush Gel may seem, there is an element of practicality ...