Moving on from my previous reviews and swatches of the products by IT Cosmetics (HERE & HERE) that you can finally buy in the UK, following are my thoughts on the lipsticks, blushes and eye items. But before that I thought it might be interesting to explain a little bit about the brand’s background.
The  company was founded by Jamie Kern Lima, a former newsreader who suffers from rosacea, who couldn’t find any existing products that worked on her skin. Her aim when starting IT Cosmetics was to create makeup that could solve beauty problems that also contained skincare ingredients. Of course, the line has moved on from then and the product range has grown massively. Though a lot of the products are problem solvers, I think a lot of them are just about enhancing natural beauty. The one thing that’s remained a constant is that everything contains skin-loving ingredients. Vitality Flush Lipstick Trio

These lipsticks come in 3 shades and  have a moisturising, balm-like feel to them. The also leave a natural pink-toned stain on the lips once the initial colour has faded (see second image below). My favourite is Pretty Woman which is a berry shade that’s incredibly easy to wear. Love Story is tea rose that leans slightly more to pink than to brown. Je Ne Sais Quoi is the sheer one and it colour adapts to the pH level of your skin.
The Vitality Flush Lipstick Trio are £29.95 (for all three) and are available HERE.

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