The pink tax has been a known issue and a reality for several decades now. But what is pink tax, you might ask. Pink tax refers to brands tending to charge different prices for the same products, depending on whether they are targeted to men or women, with the women’s ones always costing more for no real reason. Several studies found that on average products targeted at women are 7% more expensive than those for men. And the most infamous example of this is the Gillette vs the Venus razor. And you guessed it, the Venus is more expensive than the men’s Gillette despite being an essentially identical product, produced by the same company.
That is where Billie comes in. Noticing this unfair bias towards female consumers, the brand launched a razor for women that scraps the pink tax and its price stacks up against men’s razor’s on the market. But is the Billie razor any good and is it worth the investment" And who or what is this Billie anyway" In this Billie razors review, we are going to answer those questions and more, as well as take a close look at the brand’s more recently launched products, its values and philosophy. So read on to find out.
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About Billie
Billie is a New York-based brand founded by Georgina Gooley and Jason Bravman that launched in 2017 with a range of women’s razors. Since then, the brand has released other beauty products and its offering now also includes stylish medicine cabinet essentials lik...